Generation Z’s money matters
they are the tech-savvy generation. The 20 somethings that will show you which cable goes where and what you should do when your laptop ignores you. They have an app for everything and there is nothing they do not know about social media; in fact, they even visit TikTok for advice on personal finances. Do yourself a favour and type in #personalfinance on TikTok and you will see those videos have been viewed more than 4.3bn times, while #personalfinancetips has been viewed 34m times and #personalfinancetok has had more than 7.5m hits.
Sakhile Mabena owns a fintech company, Ofin, which specialises in behavioural data analysis, financial processing automation and behaviour-based finance, and as someone who has just turned 30, he still has his finger on the pulse of the generation.
“We use ‘likes’, ‘views’ and ‘shares’
