BACKGROUND Open since May, following an initial launch in December 2020, the Mayfair Townhouse is part of Iconic Luxury Hotels, which includes prestigious properties Cliveden House and Chewton Glen in its portfolio. The site formerly housed the Hilton London Green Park and has been gutted and refurbished.
Some 15 Georgian townhouses on Half Moon Street have been combined to create 172 individually designed rooms, Algernon Moncrieff resided in one. Design firm Goddard Littlefair has drawn on this heritage to create flamboyant interiors that pay homage to both real and fictional personalities – from Wilde to Alice in Wonderland.