On the scent of a trailblazer
Jul 12, 2021
3 minutes
A NEW KIND OF FRAGRANCE
French couturier Gabrielle Chanel met perfumer Ernest Beaux while on holiday in the French Riviera. Her challenge to him: create a perfume that would make its wearer “smell like a woman, and not a rose”. At that time, women’s fragrances were mostly on a single flower, such as jasmine, rose, lily of the valley and violet.
With No.5, Beaux broke with tradition. Despite being an intense floral bouquet featuring the May rose and jasmine from Grasse, France, as well as ylang
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