Frenchy Cannoli wouldn’t consider himself an innovator, but don’t let his humble nature fool you. The master hashishin and creator of Frenchy Cannoli Brand’s Very Special Olde Press has dedicated himself to the ancient art of hand-pressing cannabis resin for decades, playing an instrumental role in placing quality front and center of the California cannabis industry.
Whether it’s keeping the time-honored tradition of hash-making alive through his multitude of classes and speaking engagements or his tireless work to designate the Emerald Triangle as the first true cannabis terroir, Frenchy has committed himself to ensuring craftsmanship and compassion for the consumer remain at the forefront.
“Hashish has been a source of comfort and happiness all my adult life, a vital part of my wellbeing,” he told Cannabis & Tech Today.
But how did Frenchy Cannoli become one of the most revered names in cannabis? And how does hashish fit in with a modern school of smokers