NEW Bjorn Baby

In a short-haul rigid truck market so thoroughly and fiercely dominated by Japanese models, it can be curious why local European brands bother to throw a slick and highly advanced contender into the mix when the likelihood of significant sales is perhaps as slim as the potential profit margin.

Then again, why not? Any new model does, of course, add another string to the business’ bow, and moreover, a high-tech ‘round-town toiler may even prove to be just the thing for some applications and individuals who might require significantly more than a relatively standard, off-the-shelf workhorse.

Scania, it seems, is figuring on just such a scenario for its new and extremely well equipped seven-litre P-series truck, because there’s no doubt that, when it comes to top-shelf componentry in short-haul and regional distribution roles, nothing comes close to the brand’s new baby. The specification of a P280 6x2 demonstrator doing the promotional rounds, recently, was an excellent example