Keeping Consumer at the Centre of Innovations

The world is dealing with a pandemic without an ending in sight and businesses have been seriously affected. How has Fujifilm consumer imaging division dealt with this situation so far?

At Fujifilm, we have always believed in offering a holistic customer experience strategy. However, due to the onset of the Covid-19 situation, the consumer behaviour has drastically changed from what they value, how and where they shop, and how they live and work. In response to the pandemic, we have been continuously adapting our business practices in order to safeguard our people, as well as continue to serve our customers, many of which are powering critical operations in the fields of healthcare and technology.

With the world staying connected digitally, we at Fujifilm have also been leveraging the