GP Racing UK

IN CONVERSATION WITH PORTRAIT MOTORSPORT IMAGES ROB SMEDLEY

How useful is it to break down the complexity of Formula 1, telling the story to fans easily, and what feedback have you had from fans about those graphics?

We often have to ask ourselves when we’re making these graphics, “Is this just information that interests somebody like me and colleagues of mine on the F1 pitwall, or is this stuff the fans are going to want?” You’ve got to listen to fans… listen to what the customer

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