POP ICON
It was a scene that played out as pure fashion hysteria. For autumn/winter ’14/’15, Paris’s Grand Palais was transformed into Karl Lagerfeld’s ‘Supermarket Sweep’ extravaganza, which saw catwalk aisles stocked with Cambon Jambon, Coco Choco cereal, Paris Dallas ketchup and Mademoiselle Privé doormats; commonplace items reimagined as exclusive objects of desire. By recasting the ordinary as extraordinary, Lagerfeld delivered a Warholian spectacle of consumer hedonism that turned evento resist.
