FOR THOSE WHO DARE TO BE DIFFERENT, BUT IS IT NUTS ENOUGH?

ARKET RESEARCH is a such a joyful and insightful guide to consumer behaviour, we should try a little of it here. Let’s begin. Raise your hand if you have over a quarter of a million burning a hole in your trousers and, hi-po SUVs be buggered, you’re ready to drop it on a full-size sports sedan. Hold that hand high and steady if you’ve test-driven the likes of BMW’s M5, Mercedes-AMG’s E63 S and maybe Audi’s RS7 and rejected them on the basis of, I dunno, being too