FRONTIERS FUTURE

WHILE TERRESTRIAL RADIO’S interest in hip hop, pop and arena country in the U.S may have quieted rock and roll’s thunder, the rock genre has enjoyed exceptional growth in Europe and other emerging global markets. This phenomenon has been driven in large part due to the remarkable efforts of Frontiers Records, based in Naples, Italy. Founded 25 years ago by Serafino Perugino the label was launched when they released the double live album Never Say Goodbye by the British hard rock group Ten.

Since then Frontiers has signed an extraordinary roster of artists new and old. That list includes classic rockers like Toto, Journey, Styx and Yes along with metal bands from the 1980s like Whitesnake, Dokken, Winger and L.A. Guns. The label, for the development of their in-house projects, also deploys a 360-degree approach that begins with song selection, and then moves to production,