THE NEW NORMAL?
Jun 24, 2021
3 minutes
Matt Christie
@MattCBoxingNews
Editor
IT’S almost four years since Conor McGregor invaded the world of boxing and was beaten by Floyd Mayweather in the 10th round. The excuse from the powerbrokers who supported that contest, either by sanctioning, promoting or broadcasting it, was ‘this will bring more eyes to the sport and that can only be a good thing.’
That line is still being regurgitated today. It’s understood to a degree. By combining celebrity with fighting, novelty boxing can attract a lot of people. Therefore, the theory goes, the
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