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NZ Marketing5 min read
2024: The Year For Transformation At Speed
In 2024, Federation is an agency that’s leading transformation and defying downturn trends. One of New Zealand’s most wellestablished independent advertising agencies, it’s a company that’s built a reputation for continually zigging in a zagging indu
NZ Marketing3 min read
Love & obsession
To truly obsess about your customers, you need to design your business around them. Businesses are beginning to understand the benefits of a customer-centric model and realising how this differs from being customer-focused (designing products, servic
NZ Marketing6 min read
Industry Insights
Content Director at Digitas New Zealand, Chris Brunner, addresses the power of content-first thinking in the era of information technology. Content has long been the engine powering businesses to succeed in the information age. As we enter the ‘intel

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