Andrew Jefford ‘You may be suspicious of celebrity wines...’
Jun 02, 2021
2 minutes
Last summer I was researching rosé, and thinking about the celebrity-wine phenomenon, much of it clustered around Provence rosé. It’s the perfect match. Provence rosé is aspirational, visually alluring and can be artfully packaged; and quality in rosé has a different meaning to quality in fine red and white wines. Forget about intensity, depth and concentration; great rosé is sublime understatement. And understatement can be created
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