Forbes Africa

Whatever Clicks For Business

WHEN THE iconic Ghanaian photographer Emmanuel Bobbie, known widely by the moniker ‘Bob Pixel’, tragically passed away in February this year, the news sent shockwaves through the creative industry in Ghana.

Bobbie had become a hero to a battery of young and upcoming Ghanaian photographers steadily following in his footsteps to build their own brands and enterprises, hoping to make it in the sector, a move exacerbated by the growing youth unemployment in the West African country. Bobbie was one of the pioneers and enablers of this transformation with his work celebrated both in Ghana and the world.

His death, reportedly attributed to Covid-19, turns the spotlight on the creative economy in Ghana. Whilst the pandemic has seen a renaissance of all things digital, it has also applied to the photography industry that now seems to be rapidly attracting a retinue of

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