Forbes Africa

Fashion On The Coast

DURBAN, IN THE KwaZulu-Natal (KZN) province of South Africa, is known for many things – the sun, the sea and the food, but certainly not for its fashion. But that landscape seems to be changing now, and the coastal town seems to be making a splash on fashion runways.

Notwithstanding that the four-day Durban Fashion Fair is becoming an item on the country’s annual social itinerary, the city’s small but growing fashion industry is getting a fresh makeover. The South African Sports Confederation and Olympic Committee has also now found a team in Durban to design athletic apparel for the upcoming Tokyo Olympics (if it happens as planned).

“I think at the moment [Durban is] also [in] the fashion race and we’re also getting there in terms of other parts of the country with a bigger fashion scene,” says

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