The inside story of Rival AXS

You launched the original Red eTAP back in 2015, and then Red AXS in 2019. You seem to be pushing on quicker than ever down this electronic shifting route. Was that a conscious decision?

“As a lot of people know, we were late to the electronic party. Then we converted to being all in. I don’t know if we’ve abandoned mechanical, but we’ve seen that the benefits of electronic shifting serves the middle of the market better than they do the pros. Those motors and all the tech that’s in the system just makes it shift the same every single