Empowering and aspirational, the design of Fox Fit seeks to inspire individual achievement while bolstering a vibrant culture of health and wellbeing. Executed by Mim Design, the “fitness for females” brief presented an opportunity to translate the strength of the Fox Fit brand into a memorable and motivational experience for visitors, new and returning.
Inserted into the lofty proportions of a red-brick, sawtooth-roofed warehouse in inner Melbourne, Fox Fit draws influence from the site’s robust industrial language, while introducing a
