Noise, financial advice, and Snow White’s eighth dwarf, Risky

life and financial planning would be much easier if we each carried a label around that summed us up as neatly as Snow White’s famed seven-person entourage. Measuring a “risk profile” for an investor in a financial planning context has been something that has proved equally challenging and leaves much to be desired in terms of the quality of our financial advice as a result.

For the purposes of this discussion, we