Technologue

ho hasn’t been stuck seething at an interminable red light with zero cross traffic? When this happened one time too many to Uriel Katz, he co-founded Israel-based, Palo Alto, California–headquartered tech startup NoTraffic in 2017. The company claims its cloud- and artificial intelligence–based traffic control system can halve rush-hour times in dense urban areas, reduce annual CO2 emissions by a half-billion tons in slash transportation budgets by 70 percent. That sounded mighty free-lunchy, so I got NoTraffic’s VP of strategic partnerships, Tom Cooper, on the phone.