MARTHA ON A MISSION
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“There is nothing fake about this show,” says Kalifatidis. “We all worked 16-hour days, six days a week, during filming. It was gruelling.”
She first found fame on in 2019 and is now one of Australia’s most influential social media stars. But now, thanks to her appearance, Martha Kalifatidis, 30, is going to prove she’s business savvy – and a star in her own right, too. She’s joined a host of other celebrities, including Anthony Callea, Camilla Franks and Shaynna Blaze, in the rebooted version of the show, which last aired in Oz in 2015. This time, British business magnate Lord Alan Sugar (see box below) will set the challenges and determine which celebrities will be hired or fired during each episode.
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