Climax change
IT WAS LATE October when singer Lily Allen, a mother of two, posted her latest brand partnership to Instagram, where she holds the attention of 1.4 million followers. Wearing fuchsia lipstick and standing against a beige backdrop, Allen looked like she had come from the chemist, holding what appeared to be a small cleansing brush. It was not a cleansing brush. “I’m really excited to reveal … My very own sex toy! Womanizer changed my life, and I wanted to share,” she wrote.
The last time a celebrity said a product changed their life it was Oprah Winfrey talking about her Breville Panini Maker. And yet Allen’s new venture, in which she extolled us to “own our own pleasure” somehow felt normal: a natural extension for the singer who is beloved for her candour about not just sex but mental health, too. Allen isn’tmovie franchise, announced via her Instagram that she was the new co-creative director of Maude, a “modern intimacy” start-up, specialising in body oils, milk baths and sex toys, resembling a holistic spa.
