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  • Vogue Australia

    Stay tuned

    Dec 13, 2020 6 minutes

    THEY ARE BRAVE and bold. Their Instagram, @shityoushouldcareabout, is a mix of thought-provoking bite-sized news, politics, opinions and causes that has grown to more than two million users in two years. It’s all created by three women who in a social media world ruled by self-promotion, choose to remain anonymous: Luce, Liv and Rubes, average age 22. Together, they run their platforms (there’s also a matching website and podcast, The Shit Show ) all from small-town Blenheim, population 26,400, perched at the top of New Zealand’s South Island. Their collective take on news has resonated with a powerful and passionate generation worldwide, actively inspiring people to engage, vote, think and care.

    VOGUE AUSTRALIA: The world of SYSCA (shityoushouldcareabout) is in the vanguard of young voices forging views on the news. Why do you think it works?

    : “Because people can understand it. We believe everyone has the right to understand the world around them – without a degree, without having the

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