Beware: marketers want your voice for profiling
May 16, 2021
1 minute
WESLEY DIPHOKO wesley.diphoko@inl.co.za
Joseph Turow
MARKETERS are on the verge of using AI-powered technology to make decisions about who you are and what you want – based purely on the sound of your voice.
When Joseph Turow was researching his forthcoming (expected to be released on Tuesday), he went through more than 1 000 trade magazine and news articles on the companies connected to various forms of voice profiling. He examined hundreds of pages of US and EU laws applying to biometric surveillance.
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