Sunday Independent

Beware: marketers want your voice for profiling

MARKETERS are on the verge of using AI-powered technology to make decisions about who you are and what you want – based purely on the sound of your voice.

When Joseph Turow was researching his forthcoming (expected to be released on Tuesday), he went through more than 1 000 trade magazine and news articles on the companies connected to various forms of voice profiling. He examined hundreds of pages of US and EU laws applying to biometric surveillance.

You’re reading a preview, subscribe to read more.

More from Sunday Independent

Sunday Independent3 min read
L-glutamine And Weight Loss: What To Know Before Trying Out This New TikTok Trend
TikTok has become a global phenomenon and a hub for sharing trendy videos on various topics. Weight loss is among the most popular categories on the platform, with creators sharing their success stories, weight-loss tips, and diet hacks with their f
Sunday Independent4 min read
SA Bars That Belong On Your Must-visit List
These stylish bars in Cape Town, Johannesburg and Durban are ideal for time out from a busy schedule. CAPE TOWN Tjing Tjing Rooftop Bar Located on the top of Tjing Tjing House on Longmarket Street, it was named one of the best new bars in the world b
Sunday Independent2 min read
Expo To Kick-start Growth For Budding Entrepreneurs
DESPITE their high initial failure rate, small and medium-sized businesses (SMMEs) account for about half of all job creation. Therefore it is essential to assist growth entrepreneurs in transitioning into formal businesses as well as to support and

Related Books & Audiobooks