FULL TILT

Yves Behar founded Fuseproject in San Francisco 22 years ago. The Swiss designer has been closely associated with rapidly evolving tech products and services ever since. His journey from Swiss punk to design guru effectively mirrored Silicon Valley’s own evolution from a chaotic, DIY-infused altcultural ecosystem into the engine room of the world economy. On the way, Fuseproject has had triumphs and missteps, dead ends and diversions, but every project is infused with the utopian ethos that technology – done correctly – is a powerful force for good.

A new monograph, , charts the process behind his work, and is replete with images of prototypes and concept sketches. ‘ is not about a marketing solution – the final glossy picture – but showing the slow, winding road, the journey of design,’ says Behar. Rather than present Fuseproject’s output in chronological fashion, the book groups it into six sections: Reducing, Sensing, Transforming, Giving, Humanizing and Scaling. Each section captures Behar’s peerless ability to shape and direct how a product or service can best be streamlined for our new era of digitally driven, algorithmically guided consumption.