Deals On Wheels Australia

FUSO Takes Charge

Daimler Trucks Australia chief Daniel Whitehead is an affable, agreeable bloke. Most of the time. However, there are other times when, with his competitive instincts suitably stoked or umbrage taken at something or someone considered less than adequate, an abrupt and somewhat stern countenance can quickly surface.

Admittedly, those latter times are rare – at least in the public gaze – but such a transformation was briefly, and perhaps justifiably, evident at the recent media launch of Fuso’s electric eCanter at Daimler’s Mulgrave (Vic) headquarters.

“The eCanter,” he said earnestly at the start of the presentation, “is a full production electric truck.”

Then, with an instant change of tone and an intent most assuredly planned to hit a carefully targeted mark, it was a dour Whitehead who gruffly added: “Ours is a complete truck. It is not a Frankenstein addition to an existing truck.”

Thus, with a few seconds to let the barb bite and with the deliberate diatribe off his chest, a confident and

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