A New Chapter
Areading challenge was launched in dozens of Chinese cities on April 23 to mark World Book Day, a day created by UNESCO on April 23, 1995 in celebration of books and reading.
To take part in the challenge, readers were required to register online before 6 p.m. on April 22 and then head to the bookstore of their choice the next day to read books out loud. They could either bring their own books or get those from the bookstore. Those who completed the challenge of continuously reading for four hours and 23 minutes would win a prize—a book.
The activity was jointly launched by the China Pictorial Press (CPP), in collaboration with , an Internet portal run by Tencent
