Ocean-wear

he founder of ethical retailer, Inland Sea, is pledging to offset one by 2030 – and he has the T-shirts to prove it. After Adam Costello learned of the benefits of seaweed as a mass absorber of CO, he raised nearly £15,000 via crowdfunding to invest in seaweed farms, and launched a 100% biodegradable clothing range made from seaweed fibres. Due to its speedy growth rate, seaweed can absorb up to 20 times more CO from the atmosphere than forests. ‘Seaweed is a realistic solution to the climate crisis, and we want to bring this to the government’s attention,’ he says