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  • Vogue Australia

    CHRISTOPHER & TAMMY KANE

    May 02, 2021 4 minutes
    INTERVIEW: ALICE BIRRELL

    VOGUE AUSTRALIA: The Instagram community surrounding both the Christopher Kane line and More Joy sister line has evolved organically. What do you feel is key to creating an authentic online community like you have?

    CHRISTOPHER KANE: “With More Joy, we prioritised the community by sharing their images and stories on our platform. We don’t worry about having a perfectly curated feed or conversations. We want our virtual persona to reflect the messy imperfection of real life. There’s intimacy in that which I think people really connect with.”

    VA: When you look back at the past 15 years of Christopher Kane, what abilities have been

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