Innovators
GRO INTELLIGENCE
Accounting forclimate change
By Eben Shapiro
SARA MENKER COMES BY HER NIGHTMARES HONestly. She was born in Ethiopia in 1982, shortly before a two-year famine resulted in the death of up to a million of her compatriots. Menker was too young to have firsthand memories, and her family was solidly middle class—her mother was a seamstress for Ethiopian Airlines, and her father worked in IT for the U.N. Economic Commission for Africa. Still, the famine left a searing impression on Ethiopian society and Menker, and the years that followed were marked by shortages and deprivation. Sugar was rationed, as was gasoline. Driving on Sundays was prohibited.
Her childhood imprinted a profound sense of how easily life can be disrupted by catastrophic forces, and the importance of preparing for looming disaster. That worldview and her commodities-trader background inspired Menker in 2014 to found Gro Intelligence, a startup that uses artificial intelligence and machine learning to help confront two of the biggest challenges faced by humanity: food security and climate change. “It’s about getting ready for disaster,” says Menker. “It’s about hedging for the downside risk.” The timing is excellent for a company focused on forecasting and managing climate disaster. In the U.S. alone last year, there were a record 22 climate-related disasters with losses exceeding $1 billion each. In all, the droughts, cyclones, wildfires and storms combined for a staggering $95 billion in damage. With such headlines fresh in the minds of investors, in January Gro raised $85 million. Backers include prominent tech investors Intel Capital and Africa Internet Ventures (a strategic partnership between TPG Growth and EchoVC). Menker is one of the handful of Black female founders who have the potential to achieve unicorn status, the term applied to startups valued at $1 billion or more.
Gro Intelligence works with thousands of clients, ranging from big food companies like Unilever and Yum! Brands to financial institutions, including BNP Paribas and Wells Fargo, providing them with a host of data and analysis on the global agricultural ecosystem. Gro ingests and analyzes over 650 trillion data points from more than 40,000 sources—crop forecasts, satellite images, topography, reports on precipitation, soil moisture, evapotranspiration—to provide insights and forecasts into 15,000 unique agricultural products. Curious about how the African swine fever impacted the Chinese pork market and its subsequent cascading
