WHY INTERNAL THEMING WORKS IN SPORT (AND IN BUSINESS)

Internal theming has always been an important part of the Crusaders’ approach, writes author Matt McIlraith.

The creation of a unifying theme at the start of each campaign, which reinforces the collective sense of purpose, and acts as a reference point for all involved during times of stress, has been a critical ingredient that has brought and held the team together.

Its effectiveness is best judged by the results it has helped to achieve: 11 titles in 25 seasons.

One of the key aspects of the theming work has been its inclusiveness, which is why it is such an effective management technique, in business as much as it is in sport.

Everyone who is part of the group –players, coaches, and management staff – are encouraged to contribute their ideas.

Each has a stake