How to build an empire
THIS IS THE biggest shake-up in the global car industry since Dieselgate. Groupe PSA and Fiat Chrysler Automobiles – two international car-making giants in their own right – have joined forces to create Stellantis. Operating in 130 different world markets and employing around 400,000 people, the new super-group is headed up by industry wizard Carlos Tavares.
All of this can be seen as good news for the 14 marques (plus Fiat Commercial, Mopar and two mobility brands) it now controls. Brands like Alfa Romeo, Peugeot, Fiat and Jeep are steeped in history and rightly proud of their long and glorious back catalogues. And some, even before Stellantis was formed, have been undergoing resurgences.
“This is a big move,” says Felipe Munoz, senior analyst at industry watchers JATO Dynamics, pointing out that PSA and FCA also merge their know-how in crucial areas such as autonomous driving and electrification tech – two enormous and expensive contemporary car-making headaches. “This is also a response to the
