Fractional share investing is gaining traction
SIX-and-a-half years ago, when the Purple Group’s EasyEquities online share investment platform launched, there were 280 000 retail investor accounts on the JSE.
“This figure provides some context to our growth in retail investors over this period,” says Purple Group chief executive Charles Savage. “Across the platform, we have 380 000 unique investors who manage 500000 accounts.”
In general, barriers to investing in equities include the price of shares and the minimum investment amounts required by institutions.
In addition to the option of investing in
