Loose LUXURY

For nearly seven years, Baja East has married the edginess of street wear with a chill California vibe, creating an aesthetic the brand defines as “loose luxury.” It’s an idea Baja East’s founder and creative director, Scott Studenberg, has intentionally pursued through inventive, playful, and in many ways spiritual concepts of fashion and design.

The grandson of Holocaust survivors, Studenberg is uniquely qualified to carry the brand into a new world of e-commerce, having worked as a sales director at Lanvin, a French multinational high fashion house, before becoming an innovator in his own right. He recently