Maxim

SPIRITS OF ECSTASY

“Over a century after Henry Royce and Charles Rolls put their first car into production, Rolls-Royce continues to represent the pinnacle of luxury around the world,” Simon Van Booy and Harvey Briggs write in the opening pages of Rolls-Royce Motor Cars: Making a Legend, recently published by ACC Art Books. “It is this passion for continually improving the design, quality and experience of each automobile that allows Rolls-Royce to honor its past without being shackled by it.”

The figure who perhaps best embodies the spirit of the two entrepreneurs today is Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, who penned the

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