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For The People

Paradox Coffee Roasters puts its people first. From day one, the team have stood by its mission, “For The People” in a commitment to those that grow, roast, educate, serve and enjoy their coffee.

“It’s so important to prioritise and value people every step of the journey. This includes the growers we source from, our incredible Head Roaster who creates our blends and single origins, the Paradox team who gathers and educates our wholesale partners, and the baristas crafting and serving our coffee,” says Danielle Saleh of Paradox Coffee Roasters.

“Every person on the journey plays such a significant part in creating the coffee our customers enjoy, and we understand the importance of valuing people every step of the way.”

A family

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