Helping Women, Helping The Continent
FROM FRUIT FARMERS TO ARTISANS TO RECYCLERS and retailers, The Coca-Cola Company committed to economically empower five million female entrepreneurs by 2020 through its 5by20® programme. 5by20 is The Coca-Cola Company’s global initiative to enable the economic empowerment of 5million women entrepreneurs across our value chain by 2020.
Working closely with the Women Enterprise Fund (WEF) in Kenya, an autonomous government institution that empowers women socially and economically through subsidised credit and business skills training for enterprise development, The Coca-Cola Company entered an invaluable partnership in 2014 to enhance their core operations and ultimately scale 5by20.
“When you look at society, women are the backbone of the family. Without the women,
