1948 Mercury MODEL 76 CLUB CONVERTIBLE
Mar 30, 2021
2 minutes
BY MATTHEW LITWIN
PHOTOGRAPHY BY RICHARD LENTINELLO
When U.S. automobile production resumed after World War II, eager buyers scooped up warmed-over prewar models while advertising agencies cleverly avoided the phrase, “all new.”
Take Mercury, for instance. The division’s pitch for 1946 was, “Step out with Mercury.” It
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