Back in the Spotlight
Show cars are rarely built to last. Their glamour is often superficial, contrived to sparkle appealingly under the bright lights and through camera shutters. Outside of that artificial setting, most vehicles of this type have little practical value. A special one-off 780 Turbo, commissioned by Volvo Cars of North America and brought to life by ASC for the New York International Auto Show, had the advantage of a durable Volvo at its core. Having survived decades hiding in plain sight, this once-endangered coupe is now returning to its former glory at the hands of young people and mentoring adults, with elite display inside the 2021 SEMA show as the end goal.
Your author first encountered the distinctive flagship in the spring of 1990; my father took me to New York City to attend the Auto Show at the Javits Center. It was a genuinely thrilling experience for a budding Volvo enthusiast to take
