Golf Monthly

MAN WITH A PLAN

It may, or may not, come as a surprise that the chief executive of the PGA (photo above) is neither a professional golfer nor a member of the organisation he leads. He is very much a golfer, though, having played off plus figures for 30-odd years. Robert Maxfield’s first ambition was to be a tour pro, but after nine months at Florida State University, he knew that living out of a suitcase away from family was not for him.

He embarked on a career as a trainee manager at The Belfry, becoming golf manager in 1991 and group golf manager for De Vere in 2004. The Belfry is also home to The PGA, and in 2006, chief executive, Sandy Jones, enticed Maxfield into the fold to develop the PGA’s international commercial strategy. About a decade later, Maxfield was appointed deputy chief executive before taking over the reins when Jones retired in 2017.

His original tour pro

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