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  • Old Cars Weekly

    GREEN With Envy

    Mar 29, 2021 4 minutes
    STORY AND PHOTOS BY AL ROGERS

    Ford’s all-new trucks for 1948 were redesigned to be improved and totally different than any truck before it. The new F-series trucks were not only stylish, but also relatively comfortable and easy to drive. The public took note, making the new and modern F-series trucks successful immediately upon their availability in January 1948.

    Even though the new 1948 F-series trucks were successful, Ford Motor Co. was financially struggling at this time. Under Henry Ford and his grandson, Henry Ford II, the company experienced fiscal inefficiencies that risked putting it out of business. To address Ford Motor Co.’s financial woes immediately after World War II, Henry Ford II brought

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