TALKING POINTS
Having been given carte blanche to redesign the Moët Impérial bottle, what did you set out to do?
I set out to bring a disruptive freshness. I wanted to conserve some of the truly iconic codes of the bottle, but played with colour and the label to make an impact. I›changed the gold neck of the bottle to a deep shade of black, contrasting it with a new embossed label in white, to produce a design that suggests a blank slate, like a
