DESIGNED IN PESARO, ITALY…
A new Benelli 750 is on showroom floors. Back in the 1970s, the Benelli 750 Sei was one of the most radical motorcycles of the 1970s – not for its appearance, but for its engineering. Six-cylinder motorcycles were rare and expensive, but oh-so cool.
Benelli also produced a four-cylinder 250 and the 750 grew to 900cc… but it couldn’t save the old brand. Since then there have been various attempts to bring the name back, but the 900cc triples of the early 2000s weren’t commercially successful.
The Benelli 752S brings something fresh, stylish and exciting to the mid-capacity market.
Benelli nearly disappeared a few years ago, caught in a downward spiral of declining sales and no money for product development, leading to further sales declines. The entire British industry did the same in the late 1960s, as did other Italians such as Laverda.
“ITALIAN PASSION IS EVIDENT ALL OVER THE BIKE”
Just as it looked like the sun would set on Benelli, along came the Qianjiang Group (a large Chinese motorcycle manufacturer). Benelli has produced some iconic motorcycles over the years. The six-cylinder models are super collectable, as is most
