A Lambo FOR THE PEOPLE

For the most part, Lamborghinis have been expensive and exclusive. But in the late 1960s, the Italian carmaker started to develop a car that would offer a more affordable entry into Lamborghini ownership.

EARLY IDEAS, LOCAL COMPETITION

The idea of a junior model from Lamborghini goes back to 1963, the same year that the very first car rolled out of the Sant’Agata Bolognese factory.

Lamborghini’s large and expensive Grand Tourers, like the 350 GTV and 400 GT had their merits, but there were far from mass market vehicles. Company founder Ferruccio Lamborghini recognised that, for a niche carmaker, an increase in production volume was essential to survival.

Noting the success of Porsche’s then-new 911 in the mid-1960s, Ferruccio reasoned that