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    THE DOYENNE OF FRAGRANCE JO JO MALONE ON BLUE-SKY THINKING AND HER TIPS FOR UNLOCKING YOUR CREATIVITY

    Mar 01, 2021 3 minutes
    INTERVIEW: ROSIE NIXON

    Jo Malone is the undisputed queen of fragrance, having built two successful international businesses from her passion for scent, and pioneered many new products. For Jo, fragrance is about the story it tells, and this has never been more evident than in her latest Jo Loves fragrance, which launches this week.

    Cobalt Patchouli & Cedar is a striking, musky scent, perfect for men and women, which captures Jo’s free spirit. She describes it as evocative of “blue-sky moments”, and it is presented in an eye-catching, vibrant blue bottle designed by artist Natasha Murray.

    “I was walking the dog this morning,

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