AN EVOLVING ROLE
Mar 04, 2021
3 minutes
J.J. COOPER
We now live in a world flooded with A/B testing.
Whether it’s a headline on a website you visit, a coupon in your inbox or a different way to organize the checkout page on an e-commerce site, A/B testing allows companies to test real world comparisons and find which works better.
Does adding a “free shipping” tag lead more customers to click “buy”? Sending half of customers to a page that has the free shipping tag while the other half gets a page without the tag will provide a
You’re reading a preview, subscribe to read more.
Start your free 30 days