MoneyWeek

The new craze for digital art

Last month, younger adults with time and money on their hands rocked the investing world when they descended en masse on GameStop and AMC Entertainment, taking on the hedge funds and investment banks. Christie’s is hoping to lure this rabble into shaking up the, an artwork by Mike Winkelmann, known as Beeple to his 1.8 million Instagram followers. In 2007, Winkelmann began creating an image a day, which he has collected together into this one piece (pictur ed right). It was 13 years in the making and was “minted” on 16 February. is a “non-fungible token” (NFT) and this is the first time a major auction house has offered a solely digital NFT, with online bidding due to run until 11 March. But what on earth is an NFT?

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