Google Pixel 4a
PRICE £291 (£349 inc VAT) from store.google.com
Google’s cheapest smartphone is almost here – it goes on sale in October – and it’s immediately obvious that Google is aware it must work harder with the 4a than the Pixel 3a (see issue 304, p85). Not only does it cost less than last year’s phone did at launch, its slim body houses a larger screen and is crammed with handy upgrades.
Such improvements are essential. Whichever way the company turns, it has competition. Above: OnePlus with the pricier expensive Nord (see p62). Below: Motorola with the £300 Moto G 5G Plus (see issue 312, p68). And to the side: Apple with the revamped iPhone SE (see issue 310, p77).
Winning formula
To fight off such fearsome opposition, Google has simplified its offering. There’s only one of its low-priced
