“Apple can’t simply walk away from this decision. It is betting the entire company on this move”
Place a note in your diary: 22 June 2020 was the day when the PC industry changed course, and nothing will be the same again. As Bob Dylan grumbled, “the times they are a-changin’”.
What has brought on this change? The announcement of the move of the Mac line from Intel chips to custom designed ARM processors.
“But wait,” I hear the naysayers cry, “no one buys Mac laptops and desktops Jon! They’re toys for those who prefer to inhabit the Club and First lounges at airports, the sort of person for whom the badge is more important than the inner capabilities. They have a small percentage of the marketplace. Who cares what processor they use? No one uses them for real work?”
They don’t stop there. “Windows laptops are where the action happens! Intel rules the roost, with a side order of AMD to keep it in check. No one takes Apple seriously in this space, so who cares what CPU is inside? And isn’t ARM the thing that runs your mobile phone? How is that going to work in a serious laptop?”
I would forgive you for all of the above and, if that’s what you think, I’m here to tell you that you’re right. And oh so very wrong.
I’m not going to go into minute detail about the new stuff for the simple reason that I can’t: much is still to be unveiled. Instead, let’s look at the structural view of what Apple has announced, see how it
