Trident missile
MASERATI’S MOMENT IS NOW. YES, WE’VE HEARD IT ALL before, the promises of a rebirth, that this time it will really be different, and sometimes, for a while, it has been. But then the quality and relevance of the product has drifted off beam, the resolve or investment hasn’t been there, and this illustrious marque’s future has looked shaky once again. Such has been the situation in recent years, and it’s been sad to see. After all, who doesn’t want to give their heart willingly to a Maserati?
What’s changed this time? The firm is no longer in the shadow of Ferrari, that’s what. Since the splitting off of Ferrari from the FCA group, and the merger between FCA and PSA, Maserati is no longer the poor relation, the brand with niche luxury leanings behind Maranello’s outright sporting focus. And what better way to prove that, and to relaunch
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