Robb Report

You Are What You Tweet

For a country of such constant and varied innovation, America is largely famous for making things bigger. Skyscrapers, mass transit, SUVs, Michael Bay explosions, half-gallons of single-serving soda. It’s a sort of compulsion, a restless anxiety like standing in a sprawling new house, marveling at the echo and thinking, “Hell, we’ve got to fill it with something.

Mega-scale has always been our great national export, in terms of both product and philosophy. That makes it, on some level, a matter of taste. Everyone is quite pleased with the mobile phones and personal computers, the rock

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